WITH BETH KIRBY
There are introverts, there are extroverts, and then there are webtroverts—those of us who embody our most comfortable selves on the internet. For Sara Tasker, the web has allowed her to control her anxieties, develop relationships, and establish a thriving business that she can run from her phone in bed, with or without pants.
Sara is a writer-photographer turned social media coach and host of the Hashtag Authentic podcast. She left her day job with the NHS three years ago to turn her internet passion into a business.
Sara recently won Content of the Year in the Cosmopolitan Influencer Awards and earned runner-up honors for Natwest’s Creative Entrepreneur of the Year Award. Her work has appeared in The Guardian, Buzzfeed, and Mother & Baby, among many other publications.
Today, Sara joins me to explain her initial interest in Instagram as a creative outlet and how it evolved to become a multiple six-figure coaching business. We discuss the misconceptions about what it means to be a social media influencer, and she shares a brilliant way to reframe the common fear around succeeding in a saturated market. Sara offers her advice on marketing your business through a mailing list and building a social media following in today’s online climate. Listen in for real talk on overcoming the guilt of making money and learn the value in viewing your business as an entity separate from yourself.
It’s a powerful creative business tool to launch & grow your brand, create a community around your passion, be able to work from anywhere, and make money. Learn what strategy is best for you—take the quiz now!
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