Raw Milk
Raw Milk is Beth Kirby's Instagram filter-free podcast for creative entrepreneurs where she gets raw, real, and sometimes ridiculous about what it really takes to build a life and business you love, live slow, travel more, make an impact, and make money while you do it.
WITH BETH KIRBY
How To Build Community Running an Online Business – with Jenna Wilson & Cary Vaughan
Many aspiring creative business owners wonder how not only to sell their products and services online but how to find their customers (and keep them!)
Running an online business can be especially challenging for building a loyal customer base that believes in what you’re doing since it’s all living in a digital landscape.
But if you ask Jenna Wilson and Cary Vaughan, the internet has provided a previously unimaginable opportunity to grow a brand online that has both a thriving digital and in-person community of supporters.
Jenna and Cary are the cofounders of Ace & Jig, a collection of timeless women’s fashion made from yarn-dye, woven fabric. The pair met as fashion interns in New York City and bonded over a shared love of antique textiles. Their friendship grew as they discovered common values around what a company culture should look like, and in 2009, Ace & Jig was born. Jenna & Cary walk their talk, producing zero textile waste, employing an environmentally-friendly manufacturing process, and giving back to the causes they care about.
Today, Jenna and Cary join me to discuss how their aesthetic and ethical alignment lends to their success as business partners. Jenna explains how they built their team out of necessity, focusing on fit as opposed to skill set and experience, and Cary shares the organic process they use to create original pieces that mirror their values. I ask Jenna and Cary about their grassroots approach to marketing, and they describe the storytelling strategy that helped them build a thriving community around the Ace & Jig brand. Listen in for insight around their ‘do your best’ approach to work-life balance—and learn how Jenna and Cary stay true to their values AND work towards growing their community, team, and brand.
What You’ll Learn
How Jenna & Cary’s friendship became a business partnership
How Jenna & Cary maintain their values yet continue to grow
Why the Ace & Jig Community is so important to the brand
Ace & Jig’s grassroots marketing strategy around storytelling
How Jenna & Cary leverage email blasts and Instagram
Connect with Jenna & Cary
Connect with Beth
Email hello@localmilkblog.com
Resources Mentioned
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It’s a powerful creative business tool to launch & grow your brand, create a community around your passion, be able to work from anywhere, and make money. Learn what strategy is best for you—take the quiz now!
Instagram is more than a place to share pics of your latest creation, your #OOTD, or your adorable baby.
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It’s a powerful creative business tool to launch & grow your brand, create a community around your passion, be able to work from anywhere, and make money. I've got you covered with this free guide to simple, organic ways to grow.
Instagram is more than a place to share pics of your latest creation, your #OOTD, or your adorable baby.
How I Organically Grew My Insta Following of 780k+
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All content and imagery © Beth Kirby 2019
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