WITH BETH KIRBY
A lot of us creatives are resistant to the cultural idea of ‘more is better,’ some even going so far as to view money as a dirty thing. Yet we HAVE to be profitable to continue doing our creative work.
Shanna Skidmore is a business strategist and finance coach who teaches creative entrepreneurs how to build a profitable business that works for the life they want. She combines her background in business, finance, psychology and art to support creatives in defining ‘enough’ and developing a business model that allows them to continue with their craft and make a living doing what they love. Her signature program, the Blueprint Model, offers makers, artists and creatives a step-by-step process for building a business based on their own version of success.
Today, Shanna joins me explain her role in bridging the gap between finance and creativity, using the idea of ‘enough’ to measure individual success. We discuss Shanna’s long-term moratorium on social media, and she shares how the experience forced her to build a ‘marketing sundae’—diversifying her strategy to include SEO, email and Pinterest. Shanna describes how she came to design her signature Blueprint Model, her decision to offer the program as an online course, and the Blueprint’s aim to teach strategic thinking. Listen in for Shanna’s insight around sales for creative entrepreneurs and learn to find contentment in where you are right now!
It’s a powerful creative business tool to launch & grow your brand, create a community around your passion, be able to work from anywhere, and make money. Learn what strategy is best for you—take the quiz now!
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It’s a powerful creative business tool to launch & grow your brand, create a community around your passion, be able to work from anywhere, and make money. I've got you covered with this free guide to simple, organic ways to grow.
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