visual storyteller / entrepreneur / educator 

Raw Milk

Raw Milk is Beth Kirby's Instagram filter-free podcast for creative entrepreneurs where she gets raw, real, and sometimes ridiculous about what it really takes to build a life and business you love, live slow, travel more, make an impact, and make money while you do it.

WITH BETH KIRBY

How to Scale Your Creative Business – with Elizabeth Suzann Pape

Clothing designer Elizabeth Pape of the brand Elizabeth Suzann talking about how to scale a creative business as a maker, market on social media, and how to turn your hobby into a business

How do you grow and scale a thriving business—without abandoning your values? Can you stay positive in the face of criticism around your price point? And how do you get past people co-opting your work and passing it off as their own?

Elizabeth Pape is the designer and founder of Elizabeth Suzann, a women’s clothing label born out of a dislike for excess and a desire for quality. All of her garments are cut and sewn locally in Elizabeth’s Nashville design studio using only the highest quality, natural fiber cloth. Elizabeth is passionate about creating well-designed, long-lasting garments and promoting a minimalist approach to clothing that slows down the rate of consumption.

The fear of doing something that I will not be proud of is greater than the fear that I will be taken over by the competition. – Elizabeth Pape

Today, Elizabeth joins me to share her organic transition from making clothing as a hobby to running a team of 35 employees and making over a million in revenue. She explains the ebb and flow of her role as a creative and a business owner and addresses the challenge of saying ‘no’ to growth and financial gain when it compromises her values. I ask her about the courage it took to be transparent with her pricing, and we discuss how Elizabeth Suzann serves as a ‘gateway drug’ to the minimalist, slow fashion culture. Listen in for Elizabeth’s insight on differentiating yourself as an aspiring maker, dealing with plagiarism and competition in the online space, and expanding your business in terms of depth rather than production.

What You Will Learn

  • How Elizabeth’s college hobby evolved to become the clothing brand Elizabeth Suzann
  • How she grew Elizabeth Suzann organically
  • How she leads and manages her team
  • The ebb and flow of Elizabeth’s role as a creative and a business owner
  • How Elizabeth says ‘no’ to growth when it compromises her values
  • Elizabeth’s bold approach to transparency around the pricing of her apparel
  • Elizabeth’s advice for aspiring makers around differentiating your work
  • The pros and cons of working with your husband as a business partner
  • Elizabeth’s insight on dealing with plagiarism and competition
  • Elizabeth’s ultimate dream for her business

 

Connect with Elizabeth

Elizabeth Suzann

Elizabeth on Instagram

 

Connect with Beth

Beth’s Website

Instagram

Pinterest

Twitter

The Local Milk Blog

Facebook

 

Resources Mentioned

Books by Simon Sinek

Elizabeth’s Money Talk Blog Post

Tonic Site Shop

Showit

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