WITH BETH KIRBY
How do you grow and scale a thriving business—without abandoning your values? Can you stay positive in the face of criticism around your price point? And how do you get past people co-opting your work and passing it off as their own?
Elizabeth Pape is the designer and founder of Elizabeth Suzann, a women’s clothing label born out of a dislike for excess and a desire for quality. All of her garments are cut and sewn locally in Elizabeth’s Nashville design studio using only the highest quality, natural fiber cloth. Elizabeth is passionate about creating well-designed, long-lasting garments and promoting a minimalist approach to clothing that slows down the rate of consumption.
The fear of doing something that I will not be proud of is greater than the fear that I will be taken over by the competition. – Elizabeth Pape
Today, Elizabeth joins me to share her organic transition from making clothing as a hobby to running a team of 35 employees and making over a million in revenue. She explains the ebb and flow of her role as a creative and a business owner and addresses the challenge of saying ‘no’ to growth and financial gain when it compromises her values. I ask her about the courage it took to be transparent with her pricing, and we discuss how Elizabeth Suzann serves as a ‘gateway drug’ to the minimalist, slow fashion culture. Listen in for Elizabeth’s insight on differentiating yourself as an aspiring maker, dealing with plagiarism and competition in the online space, and expanding your business in terms of depth rather than production.
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