visual storyteller / entrepreneur / educator 

Raw Milk

Raw Milk is Beth Kirby's Instagram filter-free podcast for creative entrepreneurs where she gets raw, real, and sometimes ridiculous about what it really takes to build a life and business you love, live slow, travel more, make an impact, and make money while you do it.

WITH BETH KIRBY

How To Be Original & Stand Out in the Creative Crowd – with Jen Olmstead

So, you want to stand out as a creative entrepreneur. But how do you develop a design aesthetic that feels like you?

Where do you go for inspiration that will resonate with your audience—without turning into a mash-up of the creatives you admire?

Jen Olmstead is the cofounder of Tonic Site Shop, a platform that offers customizable website designs for the modern, stylish creative. The cocktail-inspired templates allow online business owners to showcase their brands through a designer-made sites tailored specifically to their audience. Jen also operates her own design studio, where she specializes in visual storytelling and creating unique brand and web experiences for creatives and small businesses.

Today, Jen joins me to share her approach to curating an innovative design aesthetic. She describes how she stumbled on her creative niche as a web designer and how she merges storytelling and design in her work. Jen explains why learning to say and hear NO is vital for business owners, discussing how Tonic Site Shop was born in response to a demand for her services. She offers insight on the realities of working remotely as a service-based mom-preneur, sharing her take on the possibility of ‘doing it all.’ I ask Jen about her definition of branding as a reflection of us at our best, and she reveals her it’s-not-about-you approach to the process. Listen in for Jen’s advice around sourcing inspiration without replicating others and learn to develop a design aesthetic that makes you ideal client feel at home!

What You’ll Learn

  • How Jen’s upbringing taught her the value of storytelling
  • Jen’s journey from piano teacher to creative entrepreneur
  • Jen’s approach to developing an aesthetic for your audience
  • How to source design inspiration without replicating others
  • The realities of the business aspects of entrepreneurship

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Resources Mentioned

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All content and imagery © Beth Kirby 2018