But deep down, you know it's true:
If you're growing a blog, brand, or business,
the 'gram is the most powerful way to reach your people.
You love it. You hate it. I get it.
( I still shudder when I think about that feeling)
You've probably felt this dozens of times—maybe even a hundred.
But even so, it still makes you sweat and wish you could pull your linen duvet back over your eyes.
It's the worst, right? Thinking back to the days when I didn't have a plan, a file of hundreds of gorgeous photos, and landing place to direct my followers still makes me shudder.
I mean, I feel like for a creative, there's nothing that can cause anxiety and
fears of being a fraud quite like drawing that blank and feeling like you can’t measure up to all the highlight reels in your feed..
In fact, I’m proof. It's been my not-so-secret (and also pretty much only) weapon I used to build an online community of over 1.2 million with 770k+ followers on Instagram alone. I wasn’t an overnight success, but when I started I’d never even touched a camera. Never styled a shoot. Never run a business. I didn’t even have any social media accounts!
But I put one foot in front of the other.
All that could have been TL;DR
("too long, didn't read" for you non-internet folks)... but you're still here.
You're a multi-passionate creative misfit most days. Instagram is what lets this crazy cook-photographer-stylist-writer do what she loves for a living. And artists, creatives, and makers have just as much right to be financially independent and stable as the accountants, lawyers, and doctors of the world, and you're ready to take your seat at that table.
You're a “less is more” type person. C'mon, we're talking about Instagram—it's too easy to get sucked into the lie that more followers is more and that Insta-fame is e’rything, and I'm first to go to bat and tell you that's not true. If you're down to embrace a vision of digital minimalism, realizing that curating a brand on this app will mean making some shifts both on your feed and editing style, you'll make more and love life more.
You're okay growing slow. Heads up—there's NO way you're gonna grow to 770K overnight. I sure didn't, and the only way to do that now is with bots and sleazy tactics, which I don't teach. If you'd rather grow authenticity and reclaim a feed that you're proud of years from now, this is for you.
You're okay that you suck at some business stuff. My business "not" list? Bookkeeping and anything Wordpress or InDesign that doesn’t involve a template. You're one person, not 20 people. And that’s ok. However, I WANT you to grow as a photographer, stylist, and visual brand strategist for your business, so you can learn to love it as a creative outlet.
You've been curating your creative feed and watching analytics for a while, but it's time for the big gun secret weapons. From presets to getting those dope fonts on your stories—and most definitely to styling like a boss and getting followers into your email funnels—you're ready to uplevel a league (or two).
You're fresh into all this—and don't even know where to start. Hi! Step into my office (ahem, flour covered kitchen). The overwhelm and lack of direction tees up "where do I start today" to often, and you're ready to take your daydream to a full-time creative business. I got started on Instagram too, and I'll show you how I did it!
What’s in my camera bag and what tools I recommend
Photography 101 including how to use a DSLR camera—from camera settings made simple to the best lens and the best light.
Editing A-Z. How to edit your photographs in Lightroom for a consistent, beautiful feed. This is the secret weapon for a killer Instagram!
Styling 101. Troubleshoot styling woes and learn how to create beautiful flat lays and still life images
Get insight on presets (how to use them and how to make your own!) during the post-production editing process.
What does all this cost?
(And I want that so.badly. for you!)
And that's not even counting the residual effect the program will have long-term on your bank account—because it's all connected. What this program will teach you to refine & hone—your brand’s why, business plan, visual voice, and community—have a direct and lasting effect on the bottom line.
But since this is the FIRST time I've stepped outside of my in-person retreat comfort zone and ever offered a digital program, you have the opportunity to grab a seat inside Influence to Income for the special price of ...
Plus, you have my 60-day Influence to Income Insurance
I get beauty, I get business, but most of all, I get being human. You don’t have to go this crazy journey alone—let’s do it together.
My food, lifestyle, and travel blog, Local Milk, has been featured from Bon Appetit to Saveur, and I'm honored to have worked with clients like Anthropologie, West Elm, KitchenAid, Krug Champagne, and so many more. Since I started my business, I’ve grown an organic following of over 770k+ on Instagram. No paid followers. No bots. No follow/unfollow. No humble brag. Just fact. It wasn’t an accident—it was strategy.
But now? It's time to take what I've been teaching for years all around the world, and gather virtually around the table with you. That's what gets me up in the morning.
You have a purpose. You are needed. There was a time in my life where I desperately needed someone to tell me that and believe in me. And I want to do share what I've learned on this crazy, unconventional journey with you.
The bottom line? I 100% believe you can build a life you love and make money with your passion, too.
... and now's the time to hand over critical pieces of the Instagram puzzle to you.
MEET YOUR INSTRUCTOR
You've scrolled through your feed dozens of times on your phone.
You see that there ARE other people out there making money doing what they love.
They're making their dreams a reality, living location independent lives with a reliable income and margin to gather, wander, and create.
They practice the art of slow living.
I can’t do the work for you, but I can give you the tools in my toolbox and let you know down to the detail what habits, beliefs, and actions have led me to where I am today—happy, thriving, in a place a rest, and making six-figures a year. In profit. After taxes.
It's not a fairytale. There's no shortcut. But looking back, I want to do everything I can to shave time off your learning curve. I can’t wait to see you inside. This is YOUR time.
Hey, bring it in.
What a hoot! I feel like I just hired my new office staff signing up for this. A HUGE feeling of support right now! Love your energy and output Beth and am honored you are extending your experiences and knowledge en masse! I love my work and I keep cruising along year after year doing great projects but don’t have a direction in mind.
So I’m here to create my niche, WAAAAAY improve my IG and social media accounts and website. I’m looking forward to gaining some efficiency in my work and adopting the slow living philosophy.
and learn from Beth’s genius!
When my daughter was born, I decided not to work a million hours and never see her, but to allow my dream of savoring life and family and painting high quality portraits that help people celebrate loved ones for a lifetime. So excited!
Goodness! I am so so excited to be here. I LOVE Beth and everything she does. This course was a no brainer.
What People Are Already Saying...
I'm so excited to be part of this community