Raw Milk
Raw Milk is Beth Kirby's Instagram filter-free podcast for creative entrepreneurs where she gets raw, real, and sometimes ridiculous about what it really takes to build a life and business you love, live slow, travel more, make an impact, and make money while you do it.
WITH BETH KIRBY
The Secrets to Organic Growth on Instagram
Instagram is a place to socialize and serve, not sell. So, if you want to grow a following organically on the platform, it is important to focus on your audience: Make decisions around what you hope to contribute to your dream clients first—and then provide a whole lot of value.
You don’t get a dollar for every follower—it’s quality, not quantity, that counts!
Once you know your tribe and what you want to offer them, it’s time to purposefully design your feed to attract said audience. But what makes a beautiful feed beautiful? How do you choose a color story? (What is a color story?) Should your photos all be taken from the same angle? How do you write captions that promote engagement? And when is the best time to post?
Today, I’m giving you a crash course in everything Instagram, starting with the WHY. I walk you through the elements of visual style, content strategy, and the visual rules you need to know—before you can break them! I offer advice on converting followers into clients and leveraging captions to build trust. Listen in for my secrets to organic growth and learn why follower quality is much more important than quantity.
What You’ll Learn
- How to determine your social media WHY
- How to find your dream clients/customers
- The importance of a developing a content strategy
- How to make decisions around visual style for your Instagram feed
- Beth’s visual ‘rules’ for Instagram
- How write a profile that positions your brand to attract dream clients
- How to be authentic on social media
- What a call to action is, and why you need them!
- Why you should be using hashtags
Let’s Connect!
Resources Mentioned
It’s a powerful creative business tool to launch & grow your brand, create a community around your passion, be able to work from anywhere, and make money. Learn what strategy is best for you—take the quiz now!
Instagram is more than a place to share pics of your latest creation, your #OOTD, or your adorable baby.
Take the Quiz: Which Instagram Hashtag Are You?
FIND YOUR INSTA STRATEGY
It’s a powerful creative business tool to launch & grow your brand, create a community around your passion, be able to work from anywhere, and make money. I've got you covered with this free guide to simple, organic ways to grow.
Instagram is more than a place to share pics of your latest creation, your #OOTD, or your adorable baby.
How I Organically Grew My Insta Following of 780k+
SNAG THESE SECRETS
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All content and imagery © Beth Kirby 2020
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