WITH BETH KIRBY
Instagram is an incredibly powerful social media marketing tool: I’ve personally used it to grow a following of more than 780,000 and build a thriving six-figure business! With no degrees, no formal training, and no previous experience. But social channels aren’t all rainbow emojis & kitten videos. The danger in a platform like Instagram lies in forgetting that other’s feeds are a highlight reel, not real life.
And if we fall down the rabbit hole of comparing ourselves to the curated personas other people are posting, it can squelch creativity pretty fast. So, how do we set healthy boundaries around social media? Are there strategies we can use to stay mindful and focused? How can we best use Instagram to connect with our dream customers—without getting caught up in the perpetual scroll of self-loathing?
“Followers and likes are not the key to happiness, and bigger isn’t always better.”
In this episode, part 1 of a two part series allllll about my speciality, Instagram, I’m sharing my three best tactics for the intentional, mindful use of social media. I explain the importance of distinguishing yourself from your brand, focusing on the service of your tribe, and avoiding the use of social media as a substitute for face-to-face interaction. Listen in for insight around creating rather than consuming on social platforms and learn to separate self-worth from followers and likes! Because we can’t use Instagram to help us build a life we love if it’s making us miserable!
It’s a powerful creative business tool to launch & grow your brand, create a community around your passion, be able to work from anywhere, and make money. Learn what strategy is best for you—take the quiz now!
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