Hard-work, perseverance, consistency— some might say those are ordinary traits, but I’d have to disagree. Those are the characteristics that make for something extraordinary. Those are the ingredients required for a brand that blesses the internet and the world with a little more magic. The best part is you’re already embodying those characteristics— you’re on your way.
Your heart and hustle has brought you this far, and now you’re wondering— what's next? You’re ready to refine your message and dial in on the growth strategies that’ll propel you forward.
It’s time to amplify the “ordinary” and take your brand to the next level.
LET'S GET STARTED, SHALL WE?
I love random selfies as much as the next person, but they don’t work with my brand, so I text my friends instead of posting them to my feed. Create some boundaries for yourself about what you do and don’t post about.
Color , tone, style, and subjects should all remain somewhat cohesive. The goal here is to create something that’s recognizable in both visuals and voice. When someone looks at your feed, what emotions do you want to stir up? What message do you want to come across?
Quality speaks volumes on Insta especially when you’re using it for business. Try to approach your content curation with the mindset that how you do anything is how you do everything.
EMBRACE THE VISUAL
NATURE OF INSTA
You’re probably at a point where you’ve experienced trolls, imposter syndrome, not-good-enoughness, comparisonitis, and lack of momentum. These are the gremlins that’ll take you down if you let ‘em <- don’t.
Keep showing up and doing your best and forget the rest. Consistency is what will take you to the next level. When other people are giving up because they didn’t get Insta results, you’re committed. You’ve got staying power, and they call it that for a reason.
Weave your wonders and wait. You don’t have to chase fame when you’re in it for the long game. Be the spider, not the cockroach. Create from a foundation of true quality and the followers will come.
Numbers are nothing. Carefully curated, thoughtful content is everything. It’s better to have 100 followers that think you’re wonderful and that drink in every post than 1000 followers that could care less.
Hello to you and your big creative heart.
I’m Beth, and I’ve created a successful business doing what I adore most. I’m here to teach you how to fearlessly do the same— because when you deconstruct the elements of every successful brand, the commonalities are impossible to ignore.
Behind every glossy brand you swoon over on Insta, there are people just like you and I. People who are perfectly imperfect and who have learned to use that to their advantage.
There is overwhelm, fear of not being good enough, saying the wrong thing, and trolls that feed on creating drama. At the same time, there is a real sense of community and connection that fuels purpose and possibility.
There is the glorious fulfillment that comes with building a brand that resonates with who you are and who you want to become and what gifts you want to give the world.
I hope you can taste it. The ingredients are all laid out for you here to put together in a way that only you can. Let’s get cooking.
I'm so glad you're here.
But Wait… Who Am I to Wax On About Branding?
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A LITTLE EXTRA HASHTAG LOVE
Now is when the magic happens. You have the kindling, but it’s up to you to light the match. I know it’s scary, but make fear your friend and take heart— we’re all a little afraid.
If you’re ready to build a brand that stands out while still relishing in the slow and sweet moments that life has to offer, welcome home. Business and life aren’t separate.
My vision is to inspire and teach you to create a business and a life you love, to live slow and elevate the everyday, because I hate to break it to you, but this path you’re embarking upon is long and winding and it never really ends.
THE NEXT STEPS IN
BUILDING YOUR BRAND?