WITH BETH KIRBY
Most of us think of Pinterest as a place to collect ideas. But if you are a creative, the platform is also a powerful way to get your work out into the world.
What are the best practices for improving your discoverability on the site? What are the secrets to using Pinterest to take your creative business to the next level?
Yuka Ohishi is a former International Program Manager and Creator Programs Lead at Pinterest. She worked with the company since 2014, serving as Community Marketing Manager in the Tokyo office before transitioning to her role in San Francisco. Yuka also creates content in her own right, running a YouTube channel that incorporates travel vlogs, tech tutorials, and lifestyle videos.
Today, Yuka joins me to explain Pinterest’s function as a visual discovery engine and the company’s view of pins as a call-to-action. She offers insight around leveraging a business account as an aspiring creative and claiming your domain to get the most out of Pinterest. She also introduces the platform’s new features, including the hashtag and following feeds. I ask Yuka about using Pinterest for content planning, and she shares the company’s support of brand collaborations. Listen in for Yuka’s advice on boosting your discoverability and learn the best practices for using Pinterest to grow your creative business!
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